We’re delighted to launch our ambitious new five year strategy which sets out a bold agenda for BACP. Increasing Our Reach, outlines the six objectives that will guide our work. 

It aims to deliver even better for BACP members and to change the lives of many more people and communities. 

It will build on our successes and strengths and work towards BACP becoming a positive force on the global stage for counselling, psychotherapy and coaching professionals. 

The six strategy objectives are:    

  1. set the global gold standard for best practice in the counselling professions
  2. support members with new and customised services throughout their professional journey
  3. shape the future of the global counselling professions community
  4. ensure financial and organisational sustainability
  5. promote a diverse and inclusive profession and access to services
  6. establish digital best practice and provide high quality digital services

Our Chair Natalie Bailey said: "I’m delighted to be able to share our strategic vision for the next five years. 

"I want to thank the BACP team for all the hard work that has gone into shaping it. This included an in-depth research project that involved interviewing and surveying more than 4,000 members, as well as additional independent commissioned research. 

"The result is a strategy that is a vital step towards supporting more people and communities at a time when our professions have never been more needed. 

"It’s also a vital step in making our Association a positive force globally for the counselling professions and the continued championing of our members."

Anna Daroy, our Chief Executive, said: "We’re extremely proud to launch Increasing Our Reach, which sets out six objectives for a bold agenda for change, improvement and growth. 

"It’s an ambitious five-year strategy that will strengthen how we work for our members, how we represent and support them, how we set standards, and how we can continue to change the lives of people and communities. 

"I’m looking forward to working with the Board and the whole BACP team to deliver it."

If you have any questions or comments about the strategy, you can contact us by emailing increasingourreach@bacp.co.uk